Why Senda invested in Verdecer

Extensive livestock farming in Spain is running out of hands. Fewer than 8% of farmers are under 40, and every hand lost means poorer grazing, more bought feed, thinner margins and more land left behind.

Verdecer replaces posts and wire with a solar collar. The farmer draws the paddock on a phone, the herd stays inside it, and rotational grazing that used to cost days of work takes a click.

The moat is the collar and what it learns. Hardware on the animal gathers grazing and herd data no software-only rival can reach, and every season of it makes the advice harder to copy.